The Vauxhall Insignia has already enjoyed a successful 2013. In its round-up of the best-selling cars compiled in August, This is Money placed it in the top 20, with 14,636 units sold. The Corsa and Astra had sold a lot more (51,133 and 39,896 respectively) but for its class the Insignia did remarkably well.
Duncan Aldred, the Managing Director and Chairman of Vauxhall Motors, made a confident prediction that Vauxhall would overtake Ford to become the UK’s leading car manufacturer by 2016.
Speaking at the Frankfurt Motor Show in September, he said:
“Just after the middle of the decade we expect Vauxhall to be the UK number one. Our mission is to get Vauxhall to the top and we have a great product cadence and expect continued sales growth to complete the task.”
From roomy family cars like the Vauxhall Zafira and Antara to smaller models like the Corsa and Astra family, the manufacturer is looking to up sales across the board. The all-new Astra, which goes into production in 2015 at the Ellesmere Port plant in Merseyside is expected to provide a major boost while sales of more specialist cars like the hybrid Ampera (Europe’s best-selling electric car) can help on the peripheries.
The newly launched Insignia update looks set to go into the New Year in class-topping form. Approaching the redesign from a clear perspective, Vauxhall have overhauled the interior and lowered running costs, while also making a number of mechanical tweaks. The most noticeable is probably the suspension, which has been completely recalibrated for a more comfortable drive.
The steering settings are also revised and the list of standard equipment includes Bluetooth, a digital radio, USB and aux-in sockets, cruise control, and electric four-way lumbar adjustment on the driver’s seat. The Insignia’s dashboard was previously a mass of buttons which could be confusing but these are now largely replaced by a single central unit.
Whether Vauxhall will achieve their stated aim of becoming the UK’s best-selling manufacturer remains to be seen, but the new Insignia looks like a good start.