The Golden Steering Wheel is one of the most prestigious awards in the auto industry and BMW has made an announcement that the sixth generation BMW 3 Series has won the award for the fifth time. The company said that the new BMW 3 Series have won the Golden Steering Wheel award that is presented by Auto Bild and Bild am Sonntag. The company said that they have always won some of the best awards in the mid-range and top-range automobiles and the new BMW 3 Series is one of the popular vehicles that have won lot of appreciation.
Norbert Reithofer, Chairman of the Board of Management of BMW AG said that for more than thirty years, BMW 3 Series have been listed for many awards including Golden Steering Wheel. He said that this car in particular has received more awards than any other BMW model. The car model was developed in the year 1978 and it has won awards in the year 1991, 1994, and 1998. He believes that the success of the vehicle lies in the fact that his vehicle has become the basic model for any sporty mid range sedans and it has dynamic performance, efficiency and lot of appeal factor to it.
The Golden Steering Wheel award is normally awarded to a car which is one of the most impressive models in the market. The votes are provided by some of the top jury, journalists and editors related to auto industry making it one of the most hard to win awards in the industry.