Acura and Marvel Entertainment Make a Deal

Car manufacturers are always interested in getting their cars into the limelight and what better way than premiering the car in one of the popular Hollywood movies. Acura, which is a luxury brand from Honda has now decided to go for deal with Marvel Entertainment where they will bring out some of the most anticipated cars by Acura on screen in the movies. Acura cars are already used in Marvel’s The Avengers that has been one of the most anticipated movies this year. However, according to the new deal between Acura and Marvel Entertainment Acura will become the official vehicle for SHIELD.

As per Marvel Universe, SHIELD is an international peacekeeping agency and it holds many super heroes that drive the stories forward. Now, SHIELD agents will be driving some of the most anticipated Acura models like Acura MDX, ZDX and TL models in the upcoming models. Acura has said that the completely redesigned 2013 Acura RDX will also make a cameo appearance in the movie. The company announced that they are already working on the second chapter of the movie and that is exactly where the SHIELD agents will make use of the vehicles that they will provide. Acura feels that this will be a better way to bring out their cars to the consumers.

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Published on: April 27, 2012

Filled Under: Autos News, Honda

Views: 1739

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