Staying in the news is something that car makers are always interested in because they would like to make maximum publicity in whatever way they can and therefore many car makers now go for events and shows that can help them stay in the limelight. Toyota has now announced their new program which they call as 100 Cars for Good program. The company that is showcasing their best cars at the Chicago Auto Show has confirmed that they will go ahead with this program where they will give away one vehicle every day to one non-profit organization to make things better.
This is the second year of the program and it was last year that Toyota decided to come up with this program. As per the program Toyota will award 100 vehicles to 100 nonprofit organizations in next 100 days and the winners for this will be selected through the Toyota Facebook Page. The company also announced that the time for applications for this program is open on the Toyota Facebook page till March 12, 2012. The announcement for this program was made by Michael Rouse, Vice President of Philanthropy and Community Affairs for Toyota Motor Sales in USA.
He said that at Toyota they really appreciate the small things that they can do to make big differences and they certainly believe that one car make big difference to this organizations that work hard to improves lives and bond different communities together. He further elaborated that Toyota has worked hard and participated in various non profit events earlier and spent half a million dollars for their 100 Cars for Good program and they are using the power of social media to spread the message across the community. Stuart Strahl, CEO and President of the Chicago Zoological Society that won the 2011 Toyota Sienna was present at the event and said that the new van has really help them in all their efforts.